I have been growing a social media presence, but one without significant influence or success to date. I am the first to admit I am a neophyte and I do not work as hard to increase my presence as I can. I also get a bit cranky when I realize my writing and copy-writing efforts are suppose to focus on ‘gaming’ Google by targeting my content and copy-writing for Search Engine Optimization (SEO). I love writing for an audience, not Google! But people tell me that is naive, so I continue to learn and continue to work at it. I now have a social media strategy, or at least a ‘to-do’ list of things to try.
I have seen a lot of other writer’s conduct virtual blog tours and provide a give-away to help drive up traffic (and ultimately to sell more books). I am providing a guest blog tour for a writer friend in a few weeks. But by just providing a beauty package give-away, my wife, Deanna’s World, drove significant new traffic to her YouTube channel. During that time, her subscription based doubled, increasing significantly, and she had a lot of people sign up for the give-away. And fortunately, her AdSense revenue also doubled because a lot more people were viewing her videos and clicking through to related ads.
I must say that I have been impressed and have learned a lesson in how to effectively attract social media. That is why I have decided to copy her idea! I will now be doing a give-away for following my wine Facebook page (SAZ in the Cellar), and for subscribing and following my wine blog and website (also called SAZ in the Cellar). Since my upcoming book Wine Sense is still several months from being published, I will be offering a special bottle of a 2005 Reserve Hunter Valley Shiraz which is no longer available to give-away to the general public. The wine is very approachable and can be drunk immediately, or it will last into the early-mid 2020s (if you have the discipline to keep it that long!).
It is a great wine, and unique in that it is not available from any other source (unless you find someone who has a bottle or two from a while back still in their cellar). I was fortunate to buy the last several dozen of this wine a few years back. The wine is worth $100 per bottle and has been cherished when received by select business colleagues and visiting Chinese diplomats among others.
I will be giving two bottles away, wherever you may be located anywhere in the world! One will be awarded if you are the lucky draw from those of who ‘Like’ my Facebook page, SAZ in the Cellar. The other will be awarded similarly if you are the lucky draw from the group who Subscribes to follow my blog and website, SAZ in the Cellar. Feel free to join both and be in for two chances to win! I will be introducing the wine and drawing up the simple rules and conditions over the next few days, but by Liking Facebook or Subscribing to my blog now, you will be notified when the rules come out and how long we have to go before announcing the winners!
And be sure to help me out as I don’t like losing to my wife, Deanna’s World, and right now I am getting crushed!
Steve Shipley, author Wine Sense, out early 2014. Published by InkIT Publishing
© 2013. Steve Shipley
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Twitter: Steve Shipley @shipleyaust; InkIT Publishing @inkitpub
